It’s the Movie Hit of the Summer: Why ‘The Kissing Booth’ Clicked
It may be one of this summer’s most popular movies, but “The Kissing Booth” is not playing at a theater near you. Netflix released the teen rom-com on its streaming service with little fanfare in May, and it quickly swelled into a stealth sensation.
“Fans found it, liked it, and decided to pass it on to other people,” said Vince Marcello, the film’s writer and director. “You can run commercials, you can do all the conventional stuff, but none of it is as powerful as people on their Twitter feeds saying, ‘Oh my God, check this out, it gave me all the feels.’”